When you have created some great content, you’ll want to squeeze every last drop of value from it.
Here are my top tips for how to repurpose your content.
Write a blog
Long form content such as blog articles give you loads of scope for repurposing, so it’s a great starting point.
Promote your blog
Now you’ve got your great blog, you'll want to tell your audience about it, so they can go and check it out! Write about it in your newsletter, or send out an email to your list. Share the link to your blog in your social posts.
Turn it into a video
Social platforms love video, and the short form videos such as Instagram Reels (now also on Facebook), YouTube Shorts, or even TikToks, are a great way to reach new people. Give your audience a taste of your blog, then tell them where to find it to read more. Don’t forget to make some super-short videos for Stories too.
Chop it up
If your blog is “5 tips for….”, you can share your tips separately as social posts. Do this over a few weeks or months to catch new followers who might not have seen your original blog. Create “quote” posts from valuable snippets from your blog.
Ask your audience
If you’re stuck for ideas for your next blog, ask your audience what they want to know. Questions make great social posts - you could even create a poll and then share the results.
Keep it updated
Review your existing blog posts every few months and update anything that’s changed. You might even get inspiration for a whole new blog!
Bank it
It’s great to have a bank of “evergreen” content which stays useful and relevant, that you can share on your different platforms throughout the year. You never know when it might come in useful for a workshop, podcast, or something else!
Need help writing blogs? It’s one of my favourite things to do - so get in touch!