Your customers are on Facebook. How do I know this?
Facebook is used for 2.9 billion people worldwide, and by 57 million people in the UK. 44% of the UK online population use Facebook at least once a day. Facebook is used by all age groups, and by both men and women.
So, whoever is your target audience, you can be pretty certain that they are on Facebook. This means that Facebook ads are a really cost effective way of reaching them.
Targeting your audience
We’re not talking about spending huge amount of money, either. For the cost of a local leaflet drop, (which will probably end up in the recycling), you can get your ad in front of the people who are most likely to buy your produce or service. Imagine taking that leaflet right to your target customer, and putting it right into their hand? That’s what Facebook ads can do.
Through Facebook ads targeting, you can pinpoint your audience really precisely. You want to reach women, aged over 30, living within 10 miles of your business, who have preschool children, and who watch “The Great British Bake-Off”? Facebook ads can do that!
Questions, questions
However, if you’ve ever tried running your own Facebook ads, you’ll know it can be frustrating. You might feel as though you’re floundering around in the dark.
How much do I need to spend?
How to I make sure my target audience see my ad?
What are all these numbers, and what do they mean?
How do I know if my ads are working?
That’s where I can help.
Facebook Ads Expert
In 2020 I completed three months of intensive training on Facebook ads with Emma Van Heusen, one of the top Facebook ads strategists in the world. Since then, I’ve been running ads campaign clients and got great results.
Facebook ads have been through a HUGE change over the last 2 years but I’ve kept up to date through my membership of the Digital Tribe - an awesome community of Facebook Ads Experts.
I can help you answer all of the questions above, and more, to help your Facebook ads get you the best possible results for your budget. I work with you, in partnership, to plan your ads strategy and keep you informed of progress.
I offer one-off sessions, workshops and full ads management - get in touch to discuss what service would suit you and your business.
Start reaching your customers and making the most of your marketing budget, with Facebook ads!
If you’re thinking of training in Facebook ads I can recommend Emma' Van Heusen’s Adcelerator*.
(*affiliate link: if you click and choose to make a purchase, I may receive a commission at no additional cost to you)